Introducing free ‘Search As You Type’ pilot for AdWords advertisers

Great search is all about turning intentions into actions in the blink of an eye. And in online retail, having a quick and user-friendly website can make a world of difference when it comes to engaging shoppers and driving sales.

Today we’re excited to announce we’re offering one of the most popular features of Google Commerce Search, Search As You Type, as a free, stand alone feature. It’s easy to implement and helps increase sales and conversion rates on merchant websites. The Search As You Type pilot is available to US-based AdWords advertisers for free, up to 25 million searches annually, after which licensing fees would apply.

Search As You Type uses Google’s predictive suggestions and instant product results to enhance a merchant’s existing website search functionality. When shoppers type a search query into a merchant’s site, Search As You Type shows them product suggestions and photos, making it faster and easier for people to spot the product they’re looking for and click through to make a purchase.



The Search As You Type pilot is one of the many steps we’re taking to provide technology, tools and traffic to help power the retail ecosystem. And we’ll continue to develop and invest in tools, such as Google Trusted Stores and Google Commerce Search, to help retailers connect with shoppers and drive conversions.

Over the coming months, we plan to expand the pilot to include more online retailers. If you're interesting in participating, please fill out this form. To learn more about Google Search As You Type, visit the site.

Posted by Jennifer Dulski, Product Management Director, Google Shopping